CREATE A CAMPAIGN THAT ENTICES GUESTS TO STAY AT CASA HOTELS DURING ART BASEL WHILE ADDRESSING ONLINE REVIEWS AND MANAGING EXPECTATIONS TO BETTER SERVE OUR CUSTOMERS.
Our Biggest Competitor
Travelers can fill out a short but comprehensive questionnaire which will be available on all of social media and will redirect to their website. In order to claim the itinerary the user will have to book a stay. This will increase traffic to their website while also highlighting the benefits of staying with Casa.
As we reviewed feedback and sought areas for growth, one recurring theme stood out consistently.
It wasn’t about the quality of the stay, location of the property, or comfort of the guest.
It wasn’t about Casa at all.
The predominant obstacle we faced was the preconceived notions guests held regarding what a hotel experience should encompass.
We found that by simply labeling it as a hotel led guests to anticipate services such as a concierge and dining options.
And we believe Casa gives you access to so much more than your basic hotel amenities.
Traveler Demographics
Who are we trying to reach?
Women not only tend to travel more frequently but also tend to make the majority of travel decisions when accompanied by a male counterpart.
The Audience
“Here for the Destination” Traveler
They are comfortable with solo travel but also open to the idea of having a few close friends or a significant other join them.
Our traveler is seeking the finest destinations to explore and truly desires to immerse themselves in the local atmosphere.
They also have the flexibility to extend their stay beyond just a weekend getaway and are willing to invest in experiences for the sake of adventure.
The Insight
Travelers come to Miami for the experience, not just the accommodations.
The Strategy
Did You Know?
Millennials on average take more adventurous trips
Embrace the sensation of being your own local guide by reserving a room at Casa Hotels, where we provide a personalized experience that makes you feel like you effortlessly know all the hottest spots in town.
The Idea
A place to stay that satisfies the traveler in you.
Changing the name from Casa Hotels to Casa for You offers some of the much-needed distance from the traditional connotations associated with the term "hotel."
We know the who we want, and why we want them, but how do we get their attention?
Personalized Itineraries
For the questionnaire that informs our personalized itineraries check out the full deck linked below!
SEO
Implement a personalized Search Engine Optimization Strategy for where we include targeted keywords onto the website. This increases the website presence.
Furthermore, we will use blog posts on the website to enhance the user experience on the website and gain attraction for the website presence.
For the key words and blog post topics check out the full deck linked below!
Check it out, you can access the media breakdown and data by clicking on the full deck!
The Ground Floor
Being a tourist can sometimes be synonymous with looking lost.
Casa wants to attract the travelers who are visiting Miami for the experiences you find off the beaten path.
How do we do that while also increasing bookings for the weekend of Art Basel?
The Ask
Casa is only open to using their existing social platforms and all bookings must be directed to their main site.